Liberty switch mascots as advertising and marketing of Brooklyn shift accelerates

Since 1997, the Liberty mascot was a pet named “Maddie” after Madison Sq. Yard, both of those the team’s residence and corporate owner. Every single time, a single Liberty sport was devoted to this loveable pet … “Maddie Day!”

Properly, the Liberty has not performed at the Backyard in three yrs, obtaining been exiled to Westchester County Middle by James Dolan in 2018 and 2019, then forced by the pandemic to play in the WNBA “wubble” last season. Now, the team is obtaining ready to debut in Brooklyn at Barclays Heart.

And, of study course, the Garden no lengthier owns the Liberty. Joe Tsai purchased it in early 2019 and it is now component of Tsai’s BS&E, also the mother or father of the Nets, Barclays Heart and the G League and NBA2k groups.

Enter “Ellie, the Elephant!” On Thursday, the group released a hugely generated online video on the transition from canine to pachyderm, with “Maddie” touring by subway from 33rd and 7th to Flatbush and Atlantic … only to locate “Ellie” on the arena plaza.

“Maddie,” the Liberty states, isn’t absolutely retired. She will make distinctive appearances all through the season, in accordance to the push launch saying Ellie.

Okay, so why an elephant? For starters, say the Liberty, “Elephants symbolize toughness, ability, wisdom, and resolve. They are also praised for their longevity, endurance, cooperative spirit, and loyalty – all attributes that are synonymous with the New York Liberty’s journey to Brooklyn, the players and loyal supporters.”

But here’s the entertaining section. Again in 1883 when the Brooklyn Bridge connected the borough to the much larger earth, there ended up fears that the bridge, then the longest suspension bridge in the planet, may possibly not be potent enough to carry weighty loads. So showman P.T. Barnum marched 21 elephants throughout the bridge which alleviated the stress. Now, an elephant is foremost the Liberty from Manhattan to Brooklyn in a different major go.

It is all component of the Liberty’s advertising for the move — and the franchise’s 25th anniversary. Tsai’s individuals are pumping out a large amount of information, notably now with the crew in education camp at Barclays. Over the previous handful of times, there’ve been goods on the Liberty’s national and Television schedules and Monday is virtual Media Working day as well as “Ellie.”

On Friday, the Sure Community announced that it will televise a document 19 New York Liberty game titles this season, beginning with their debut at Barclays on Might 14 vs. the Indiana Fever. Chris Shearn and Michael Grady, common to Nets supporters, will handle enjoy-by-perform though Julianne Viani-Braen will cope with investigation. In actuality, the game will be broadcast on both Indeed and ESPN, a person of two games on the community this period.

Moreover, Barclays Centre will be all dressed up in seafoam and black when the Liberty plays, the compact observe court docket off the entrance plaza is exactly where the Liberty will practice and a new locker room has been carved out of the arena areas.

The WNBA, of training course, is on the rise and the Liberty’s go to Brooklyn will be viewed carefully (at the time lovers can populate the arena in huge figures.) As Brian Lewis documented in August 2019, the Liberty concluded in the leading 4 in WNBA attendance in all 18 seasons they performed at the Back garden, averaging 9,888 in 2017, the period just before Dolan moved the team. Capacity and ticketing have still to be declared.