17/06/2021

Netflix Hires Spotify Co-Head of New music Marian Dicus as VP Marketing for North The us (Distinctive)

Spotify VP and world wide co-head of tunes Marian Lee Dicus is leaving the firm to guide Netflix marketing for the U.S. and Canada, Range has verified.

Dicus will join Netflix in July 2021 as VP of U.S./Canada internet marketing, reporting to Bozoma Saint John, the advertising and marketing vet who joined Netflix as world CMO last August. In the new purpose, Dicus will work intently with Michelle Slavich, VP of U.S./Canada publicity at Netflix.

Reporting to Dicus will be Shelly Gillyard, VP of U.S. series marketing, a previous longtime Nickelodeon exec who joined Netflix from Nike in March 2021 and Jonathan Helfgot, who was not long ago promoted to VP of primary films promoting.

In a statement to Assortment, Saint John mentioned: “Marian is an excellent marketer, with a varied track record of experiences from which she delivers a distinctive and intuitive tactic to strategic and inventive marketing and advertising. Shelly has a amazing observe history of driving conversations and now with her abilities, she’ll be in a position to give us a refreshing and vivid perspective on all the features of our advertising channels that will amplify our sequence small business. Jonathan has been an superb and constant leader within our film group. He is perfectly-highly regarded by his peers and has considerable enthusiasm for the long term — that’s a profitable combination. I could not be more enthusiastic to have this group guide our US advertising group as we go ahead.”

A rep for Spotify confirmed that Dicus’ counterpart, Jeremy Erlich, will come to be the streaming giant’s sole head of tunes.

Dicus joined Spotify almost eight yrs in the past as head of U.S. purchaser marketing and advertising and has risen steadily through the ranks ever because. In 2018, she was appointed world-wide head of artist and label expert services ahead of getting elevated in February 2020 to VP and world wide co-head of new music. At Spotify, she was liable for artist advertising and all field assistance and partnerships.

Dicus and Ehrlich have been scheduled to be keynote speakers at A2IM’s Indie 7 days, taking position pretty much from June 14-17.

Ahead of joining Spotify in 2013, Dicus held promoting roles at on-line retailer Gilt Groupe Condé Nast, which includes head of integrated promoting at Vogue and J. Crew. She started her career at PricewaterhouseCoopers as a management advisor. Born and lifted in L.A., Dicus retains a B.A. from Columbia Universit. She now dwell in New York Metropolis with her partner and two small children.

Helfgot prospects the Netflix crew doing the job with cross-purposeful companions to introduce the streamer’s films to a world-wide viewers. Just before signing up for Netflix in 2018, he was EVP, around the world advertising and marketing for 20th Century Fox Movies, the place he oversaw advertising and marketing procedures throughout all Fox, Fox 2000, Blue Sky, Marvel, Chernin Entertainment and New Regency titles. Helfgot earlier served as president of promoting for Open Highway Films and was founder and controlling lover of Rec Place, an initial and branded information studio.

Gillyard beforehand labored at Nike, exactly where she spent the last two a long time as senior director Catalyst brand management for North America. Prior to Nike, she spent two decades at Nickelodeon where by she had several internet marketing roles, the last of which was EVP expertise, songs and gatherings.