Norma Kostecka, North Bay Small business Journal publisher, dies at 58

Norma T. Kostecka, a longtime advertising director who in October 2020 grew to become publisher of the North Bay Company Journal, died Wednesday of breast most cancers at her property in Napa. She was 58.

“My mother was a pressure of excellent and a force of compassion and a drive of joy,” explained daughter Megan Kostecka, 29. “She’s gone but she will be at any time-existing in our lives. She was several people’s favourite person for positive. She was extraordinary and will be dearly skipped.”

In an April 2 Fb put up, Megan and her brother, Ryan Kostecka, 31, shared a information that bundled the pursuing:

“To honor her, we check with that you simply just bend to that power, capitalizing on just about every minute and chance your daily life presents, forcing joy and adore into the times the place there does not seem to be like enough place,” the siblings wrote. “For Mom always identified house for really like and we will have to endeavor to do the identical.”

Kostecka beloved the outside. She backpacked the Grand Canyon two times and was an avid jogger who completed 5 50 percent-marathons, she instructed the Enterprise Journal in October.

Kostecka was identified with breast cancer in 2013 and had been in remission right up until just lately, Megan Kostecka claimed.

In a 2015 Kaiser Permanente element profiling Kostecka two decades just after the well being care method taken care of her, she said she “loved” to run.

“Running places me in a zone, which is a great thoughts-human body link for me,” Kostecka experienced explained to Kaiser. That September, right after getting qualified by her husband, Scott, the couple finished the Napa Fifty percent Marathon. “My partner endured this most cancers journey with me and I wasn’t about to do this operate devoid of him.”

Kostecka and Scott married in 1985 and have been alongside one another due to the fact middle university, Megan Kostecka mentioned.

Nevertheless Kostecka’s tenure at the Organization Journal was short, Anthony Borders, editor and occasion content material supervisor, mentioned she built an impression.

“Norma came in and swiftly injected strength and enthusiasm in every person she labored with. She linked with men and women by listening and encouraging them from the get started,” Borders claimed. “She was generally no cost to give a ‘good work’ pat on the back. We are saddened somebody so full of constructive strength is no for a longer time with us, but heartened by her spirit, which will continue being with us.”

Kostecka was a newspaper veteran who took more than the organization publication following the December retirement of longtime publisher, Brad Bollinger.

Steve Falk, CEO of Sonoma Media Investments, which owns the Enterprise Journal, reported Kostecka’s spirit and enthusiasm will be skipped by anyone who understood her.

“I have hired dozens of executives above the years, but hardly ever has there been a more best in good shape than Norma for the Small business Journal’s publisher purpose,” Falk said. “Her comprehensive advertising and marketing encounter blended with a magnetic character made her a fantastic match that was acknowledged by her peers and the business enterprise local community.”

Karleen Arnink-Pate, chief income officer for The Press Democrat, also owned by Sonoma Media Investments, stated “Norma’s shiny character and her kindness will be skipped by her coworkers.”

“I’m sorry Norma will not be able to see the changes and advancements arrive to fruition that she had prepared around the final a number of months for the future of the NBBJ,” stated Arnink-Pate. “But we will continue on with the superior get the job done she started and her influence will be felt ongoing as the North Bay Enterprise Journal grows and develops.”

Right before signing up for the Company Journal, Kostecka served for 22 yrs as advertising and marketing director at the Napa Valley Register, wherever she was responsible for revenue, advertising and strategic features of the advertising and marketing and promoting departments. Before in her career, Kostecka served as retail marketing supervisor for the Arizona Day-to-day Solar. She started out in publishing in 1984 at The Moments Advocate in Escondido in San Diego County, wherever she was at first from.

Kostecka graduated from the Style Institute of Layout and Merchandising in downtown Los Angeles, and instructed the Business enterprise Journal in Oct that she experienced intended to perform as a retail customer in the style industry.

But it turned out her greatest pleasure in her do the job life had minimal to do with her career.

“My proudest accomplishment in my vocation has been the prolonged-term relationships I have made with my co-staff, readers and consumers,” she had informed the Business enterprise Journal previous slide. “These relationships have enriched my particular lifetime and positively impacted my expert occupation path.”

Kostecka was born in Guam, the fourth youngest of 11 youngsters. She is survived by her husband, Scott, daughter Megan, son Ryan, and their spouses, Brian Boessenecker and Dana Kostecka, respectively.