Islamabad-primarily based influencer marketing and advertising platform Walee has elevated $2.7 million in seed funding from Z2C, a Pakistani communications business with interests in promoting, public relations, technology, and commerce. The valuation was not disclosed but Z2C has verified to MENAbytes that it has acquired a minority stake in the company.
Established in 2019 by Muhammad Ahsan Tahir, Walee allows manufacturers and media agencies to connect with influencers for executing on line strategies. According to its web site, the startup has a network of above 50,000 influencers (the majority of which are evidently micro-influencers) with a blended reach of 100 million followers.
The website also notes that Walee has registered a lot more than 5,000 brand names to day.
With the system, the manufacturers can have interaction influencers to market their merchandise and products and services to their followers on various social media platforms, including Fb, Instagram, and Twitter. The startup also has an presenting that lets the influencers to sell solutions of its partner makes and companies and make a minimize on just about every productive sale. The creators on the system can also present curiosity to participate in a marketing campaign (posted by a brand name) and execute the deliverables. The creators can also retain an eye on how significantly they’ve attained from every single campaign on the system and withdraw the money by distinct channels when they like.
Walee has also designed an a social media listening tool to help brands keep an eye on and examine conversations on social media platforms. Branchild Communications, a media agency owned by Z2C lately signed a partnership settlement with Walee to distribute the tool to makes in Pakistan.
Muhammad Ahsan Tahir, co-founder and CEO of Walee, commenting on the ocassion, reported, “Since 2019, advertisers and companies have turned to Walee’s ecosystem to progress influencer advertising strategies and benefit from social listening resources. This equity financing from Z2C arrives as Walee scales to meet up with sturdy regional demand pertaining to influencer research, marketing campaign management and measurement. We provide aspect-loaded business solutions in the area that provide sentiment and semantic evaluation in numerous regional languages which include Arabic for social and electronic media written content and will provide business prospects by means of five workplaces.”
Fatima Hyder, Team Chief Strategy Officer at Z2C, stated, “Walee’s info-pushed content evaluation and influencer ecosystem technique is a paradigm modify for the media and promoting marketplace. Given our ongoing investments across OTT, eCommerce, and eSports platforms, the inclusion of Walee fits perfectly into our vertically integrated small business method. We fully grasp, greater than most, how hard it is to develop a enterprise from scratch and to scale it amidst the pandemic.”
Walee plans to develop its platform to the Center East and will be utilizing a aspect of most current expenditure for that. The financial commitment will be also employed to help startup speed up its products progress.
(The story was updated with some information at 9:50 AM GMT).