LUBBOCK, Texas — Texas Tech University and the Kansas Town Chiefs will be coming together for a marketing partnership, wherever TTU will have promotion options for the duration of Kansas city video games in Arrowhead Stadium.
The subsequent is a news release from Texas Tech University.
As Texas Tech College pulled away from the University of Houston in Saturday’s 38-21 victory at NRG Stadium, practically each time the Crimson Raiders lit up the scoreboard, the accompanying tv photographs centered on one particular of the program’s major fans taking in the match from the suites – former Crimson Raider standout quarterback Patrick Mahomes.
The NFL MVP has not forgotten where by he came from, representing the school at every chance. Nor has it been overlooked what Mahomes did and proceeds to do for the college. To that finish, Texas Tech and Mahomes’ present club, the Kansas Metropolis Chiefs, are teaming up for an marketing and social media campaign developed to maximize the visibility of the college.
Beginning with the game Sunday (Sept. 12) towards the Cleveland Browns, Texas Tech will be highlighted prominently with advertisement placements on the Arrowhead Stadium movie board and ribbons encircling the inside of of the stadium, social and digital promoting and pregame radio spots on Chiefs radio broadcasts all through the period.
The purpose is to boost Texas Tech’s visibility and desirability as one particular of the nation’s major institutions of increased education. Texas Tech is just one of only 16 faculties and universities across the U.S. to be simultaneously ranked in the “Highest Exploration Activity” classification by the Carnegie Classification of Institutions of Greater Schooling and be categorised as a Hispanic-Serving Establishment.
“We’re extremely psyched to spouse with the Kansas Town Chiefs to expand the get to of the Texas Tech brand,” said Lawrence Schovanec, Texas Tech president. “The Chiefs group and their superstar quarterback, Texas Tech’s individual Patrick Mahomes, have a standing for excellence and a world wide viewers of die-hard enthusiasts. This slide, when you tune into a Chiefs broadcast, you will see Texas Tech, the Double T and our tale out there for the total entire world to see.”
For the opening kickoff of each individual half during the period at Arrowhead Stadium, in-stadium promotion will seem on the video board and ribbons that includes the slogan, “Kick off your career at Texas Tech.” Texas Tech also will be featured through select prompt replay broadcasts on the video board.
Throughout the Chiefs’ dwelling and highway game titles, Texas Tech will concentrate on people in these regions with social media posts and digital advertising promoting the university and its attractiveness as an establishment of increased instruction. Social media people in all those marketplaces will see messaging from Texas Tech when the Chiefs are in city.
Also, Texas Tech will have a radio advertisement placement in the course of Chiefs the pregame broadcasts for just about every residence game.
The campaign began in the preseason as Texas Tech was featured in picked promotion placements for the duration of a variety of elements of each of the Chiefs’ community television broadcasts.
Mahomes proven himself as one of the most effective college or university football quarterbacks in the game’s heritage even though at Texas Tech from 2014 to 2016. Following his history-breaking higher education job, he was drafted No. 10 over-all in the to start with round of the 2016 NFL draft, and in two decades earned NFL MVP honors just before primary the Chiefs to the NFL championship in 2019 and a Tremendous Bowl appearance in 2020.
(This is a launch from Texas Tech University.)