The Alkaline Drinking water Firm Appoints Tom Hutchison as Chief Marketing and advertising Officer

Grocery Retail and CPG Sector Veteran Will Generate Shaquille O’Neal Marketing and advertising Collaboration

SCOTTSDALE, Ariz., July 30, 2021–(Enterprise WIRE)–The Alkaline Water Enterprise Inc. (NASDAQ and CSE: WTER) (the “Corporation”), the country’s greatest unbiased alkaline drinking water corporation, is pleased to announce that Tom Hutchison has joined the Enterprise as Main Advertising Officer (CMO). Tom will be top the Business in creating and utilizing internet marketing techniques, which includes exciting new advertising campaigns and products collaborations with Shaquille O’Neal. Alkaline88® is pleased to welcome Tom to the leadership team.

This press release options multimedia. Check out the full launch in this article: https://www.businesswire.com/news/household/20210730005050/en/

Alkaline88’s new 2-Liter Shaq Paq (6-pack) is the company’s initially advertising and marketing collaboration with Shaquille O’Neal. (Image: Business enterprise Wire)

“The administration staff and our Board are delighted to uncover these a sturdy leader like Tom Hutchison to be a part of our group,” stated Ricky Wright, President and CEO of The Alkaline Drinking water Organization. “Tom will be foremost our company’s very first-at any time in depth, omnichannel promoting campaign with the legendary Shaquille O’Neal. Combining Tom’s experience with Shaq’s unparalleled advertising prestige and enterprise acumen is yet another large stage in building Alkaline88® into a domestic brand.

“Appropriate now is an interesting time in our company’s growth trajectory and handing the advertising and marketing reins around to someone as proficient as Tom is really reassuring. He is becoming a member of Alkaline88® at a excellent time to create and leverage promoting assets with Shaquille, and to manual our to start with products collaborations with Shaq to market place. Tom will do a excellent occupation advertising and marketing these products, which includes the new ‘Shaq Paq’, a 2-liter 6-pack, with our purchasers and people throughout the region.”

“I am totally thrilled to sign up for the Alkaline88® team,” stated Mr. Hutchison. “As a marketer, it can be a aspiration to be equipped to operate for a corporation with a genuine function and solutions that have this sort of favourable impacts on people’s life. Acquiring a renowned expertise and businessman like Shaq onboard with us will accelerate and deepen that effect. The workforce and board have developed a amazing basis, and I’m blessed to be a section of the continued good results and evolution of the company.”

About Tom Hutchison:

Tom Hutchison is a highly expert marketing and advertising executive with a unusual blend of deep encounter in each the art and the science of marketing and advertising, which he complements with experience in technological know-how, data, and analytical competencies. A veteran of the retail and CPG industries, he most not long ago served as the Vice President of Advertising and Shopper Engagement at Sprouts Farmers Marketplace, a Fortune 500 promptly growing grocery retailer. Prior to that, inside the grocery retail industry, he served in roles that delivered higher-performing very long-term and rapid growth tactics for mid-dimensions ($3B) retail and wholesale. In advance of the grocery industry, Tom led world-wide shopper and retail buyer insights and analytics for Brown-Forman, the adult beverage organization that owns Jack Daniel’s, Woodford Reserve, Herradura, Sonoma-Cutrer, and other models.

Tom’s passion is in continual evolution and advancement in direction of excellence, and his vocation focus is on creating customer and advertising tactic, combining the artwork of creative imagination with the science of advancing facts availability, devices, and neuroscience in direction of really excellent results.

Supporting his small business and technical acumen, Tom has a bachelor’s degree in engineering from Purdue University, an MBA from the similar, and submit-graduate in Nuclear Engineering with the US Division of Strength and US Office of Protection. He served as an lively-duty Officer in the US Navy from 2000 to 2005 and a reservist right up until 2017.

Alkaline88® is known for its excellent hydration with a fantastic 8.8pH equilibrium. The model was designed to supply a Deliciously Smooth™ style that encourages people to drink extra and absolutely hydrate. The Corporation is devoted to purity, high quality, worth, and taste. The water’s ingredient deck is very simple, uncomplicated to fully grasp, and absolutely free of buffers. Alkaline88 ionized water includes just two elements that prospects have faith in — purified water and Pink Himalayan Rock Salt.

The Alkaline Drinking water Business is The Clean Beverage Company™ building a difference in the h2o you drink and the planet we share.

The Alkaline88® flagship brand of high quality alkaline h2o is now obtainable in 75,000 suppliers throughout all trades in the U.S. For more facts, check out www.thealkalinewaterco.com.

About The Alkaline H2o Organization:

Established in 2012, The Alkaline Water Enterprise (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship solution, Alkaline88®, is a top leading alkaline h2o manufacturer obtainable in bulk and one-provide sizes together with eco-friendly aluminum packaging possibilities. With its modern, condition-of-the- art proprietary electrolysis method, Alkaline88® delivers fantastic 8.8 pH balanced alkaline consuming drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Swiftly getting identified as a rising lifestyle model, Alkaline88® launched A88 Infused™ in 2019 to satisfy customer need for flavor-infused solutions. A88 Infused™ flavored h2o is out there in six exclusive all-all-natural flavors, with new flavors coming shortly. In 2021, The Alkaline Water Organization was delighted to welcome Shaquille O’Neal to its board of advisors and to provide as the movie star brand name ambassador for the Alklaine88® and A88 Infused™ makes.

To order Alkaline88® and A88 Flavor Infused solutions on line, pay a visit to us at www.alkaline88.com.

To understand extra about The Alkaline Water Firm, remember to go to www.thealkalinewaterco.com or link with us on Facebook, Twitter, Instagram, or LinkedIn.

Detect Pertaining to Ahead-Hunting Statements

This news release consists of “forward-hunting statements.” Statements in this information launch that are not purely historic are forward-looking statements and include any statements pertaining to beliefs, options, expectations, or intentions about the long run. This sort of forward-searching statements involve, between other points, the adhering to: the statements relating to new marketing and advertising campaigns and solution collaborations with Shaquille O’Neal that ideal now is an interesting time in the Company’s advancement trajectory that it is a fantastic time to generate and leverage advertising and marketing belongings with Shaquille and to guide the Company’s very first merchandise collaborations with Shaq to sector that Tom will do a superb work promoting these solutions, which include the new ‘Shaq Paq’, a 2-liter six-pack, with the Company’s customers and shoppers across the place and that getting a renowned expertise and businessman like Shaq onboard with the Company will speed up and deepen constructive impacts on people’s life.

The substance assumptions supporting these ahead-on the lookout statements involve, amid other folks, that the desire for the Company’s solutions will continue to substantially grow that the previous production capability of the Company’s co-packing services can be preserved or improved that there will be enhanced output capacity as a result of implementation of new generation facilities, new co-packers and new engineering that there will be an boost in amount of goods offered for sale to merchants and individuals that there will be an enlargement in geographical places by national vendors carrying the Company’s goods that there will be an growth into new national and regional grocery shops that there will be an enlargement into new e-commerce, residence delivery, comfort, and healthy food channels that there will not be interruptions on production of the Company’s solutions that there will not be a remember of products because of to unintended contamination or other adverse functions relating to the Company’s merchandise and that the Enterprise will be ready to get additional cash to meet up with the Company’s developing desire and satisfy the capital expenditure needs essential to boost generation and aid revenue exercise. Real outcomes could differ from those people projected in any ahead-hunting statements because of to several aspects. These types of elements involve, amongst others, governmental polices staying implemented about the generation and sale of alkaline water or any other goods additional rivals selling alkaline water and increased h2o merchandise in bulk containers decreasing the Company’s product sales the point that the Enterprise does not individual or function any of its manufacturing amenities and that co-packers may possibly not renew existing agreements and/or not fulfill enhanced creation quotas the truth that the Firm has a restricted amount of suppliers of its exceptional bulk bottles the likely for provide-chain interruption due to things further than the Company’s manage the point that there may be a recall of products because of to unintended contamination the inherent uncertainties connected with operating as an early phase corporation variations in shopper desire and the reality that shoppers may perhaps not embrace enhanced water items as anticipated or at all the extent to which the Corporation is thriving in attaining new extensive-time period relationships with new shops and retaining existing interactions with stores the Company’s capacity to elevate the added funding that it will require to continue on to pursue its business, prepared funds expansion and income activity and levels of competition in the field in which the Enterprise operates and market place conditions. These forward-on the lookout statements are built as of the day of this information launch, and the Organization assumes no obligation to update the ahead-on the lookout statements, or to update the factors why precise outcomes could differ from individuals projected in the ahead-on the lookout statements, except as demanded by relevant law, together with the securities guidelines of the United States and Canada. While the Company believes that any beliefs, options, anticipations, and intentions contained in this information release are reasonable, there can be no assurance that any these kinds of beliefs, strategies, expectations, or intentions will demonstrate to be correct. Readers really should check with all of the info set forth herein and should really also refer to the hazard elements disclosure outlined in the experiences and other files the Company information with the SEC, accessible at www.sec.gov, and on the SEDAR, readily available at www.sedar.com.

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The Alkaline Drinking water Corporation Inc.
Jeff Wright
Director of Investor Relations

Jessica Starman