Ventura varieties tourism advertising district to appeal to guests

This May, readers will start out spending an excess 2% tax to stay in Ventura lodges and motels to aid those people corporations recover from the drastic downturn in visitation all through the COVID-19 pandemic.

Community hoteliers and the Ventura Site visitors and Conference Bureau proposed the marketing assessment district to fund promotions, and the Ventura City Council unanimously authorised the formation on March 22.

“This coronavirus has put a damper into everybody’s funds,” stated Victor Greenback, senior vice president of gross sales for Brighton Administration, which owns numerous regional inns. “It seemed like a great possibility for the resorts to phase up and contribute to their budget and assistance set up a promoting approach to get back again the right away stays that we have shed all through this pandemic.”