21/10/2021

Volkswagen’s U.S. name adjust to ‘Voltswagen’ was April Fool’s marketing prank

German automaker Volkswagen will not be altering the title of its U.S. functions to Voltswagen of America immediately after all.

The news, which appeared to leak out on its U.S. media web page Monday and was formally announced in a push launch Tuesday, was section of an elaborate April Fools’ Working day joke, the firm verified in a assertion later on Tuesday.

“The renaming was designed to be an announcement in the spirit of April Fool’s Working day, highlighting the start of the all-electric ID.4 SUV,” stated Mike Tolbert, VW’s U.S.spokesman, in an emailed assertion.

The organization is predicted to difficulty a adhere to-up announcement explaining the marketing system by Wednesday early morning, a individual familiar with the designs reported.

The Wall Avenue Journal noted the prank before Tuesday, citing a Volkswagen spokesman in Wolfsburg.

An unfinished model of the original press launch went out briefly on VW’s U.S. media newsroom web site Monday early morning just before it was taken down. Media shops, such as CNBC, claimed it as information soon after it was confirmed by unnamed sources inside of the company, who seemingly lied to several reporters.

The launch stated the identify modify is predicted to take effect in May possibly and known as the adjust a “general public declaration of the firm’s future-ahead financial investment in e-mobility.” It mentioned Voltswagen will be placed as an exterior badge on all EV designs, with gasoline autos possessing the firm’s iconic VW emblem only.