15/04/2021

Voltswagen’s US name alter was just a advertising and marketing stunt

UPDATE: On Tuesday afternoon, a supply at Volkswagen of The united states verified to Motor Authority that the prepared name change to Voltswagen of America was an elaborate April Fools Day stunt to drum up notice for the automaker’s switch toward electric powered autos. “It was a little bit of exciting to spotlight what we are carrying out in the e-mobility place,” the supply mentioned.

The news originally broke on Monday and the automaker seemed to affirm the transfer early on Tuesday.

In addition to the revised title, VW reported there would be revised manufacturer rules and an current design and style for the automaker’s web site.

In a assertion, Kimberley Gardiner, head of promoting for VW’s U.S. arm, claimed we would see the brand changeover at all shopper contact factors in excess of the coming months. According to the latest information on Tuesday, that program no more time holds, but extra details will occur out on Wednesday.

2021 Volkswagen ID.4

The prepare identified as for the legendary VW emblem to remain, but dark blue would only be employed for styles with internal-combustion engines, even though new electrical autos would attribute a light blue hue in the symbol to differentiate them. The EVs had been also explained to aspect a “Voltswagen” script as an exterior badge.

VW’s EV drive in the U.S. recently kicked off with the 2021 ID.4 crossover, one particular of a number of prepared international versions based on the versatile MEB committed EV system. Alternatively of focusing on other EVs, VW statements the ID.4 will compete with mainstream gasoline crossovers like the Honda CR-V and Toyota RAV4. The first U.S.-current market motor vehicles will be imported from Germany, but VW programs to commence area manufacturing at its Chattanooga, Tennessee, manufacturing unit in 2022.

That is portion of a greater prepare at VW’s Volkswagen Team mother or father to establish 28 million EVs by 2028, encompassing 70 distinctive models throughout the German vehicle giant’s quite a few worldwide makes. In addition to affordable MEB-based types like the ID.4, the lineup currently includes luxurious products like the Audi E-Tron and Porsche Taycan, with a Bentley EV on the way and numerous others. By the end of the decade, VW Team plans to have a standardized platform for most electrical designs, and reliable-point out batteries that the company thinks will allow for greater range and a lot quicker charging.

—Stephen Edelstein contributed to this report.